Bercu Design
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Children’s Fairyland
Website Design

Susan Bercu  teamed with writer Nancy Friedman and the client’s web developer to redesign the outdated website for Children’s Fairyland in Oakland. The goal was to recreate the fantasy filled experience of visiting the park from a child’s point of view. Susan created a consistent brand presence: redrew the logo for the masthead, designed page templates with a palette of crayon colors, and highlighted the playful symbols that weave through the park as, the yellow brick road and the magic key that opens each story box. The storybook navigation icons represent the essence of Fairyland where children’s literature sparks the imagination of the young visitors. The fun, easily navigated website receives numerous accolades and achieves the goal of increased recognition and numbers of visitors to the park.

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Fairyland web design




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