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Marketing Campaign

San Francisco’s Exploratorium asked Bercu Design to create two rack brochures that positioned this science-and-art museum to appeal to adults. It’s a very hands-on, interactive place, the designs for marketing and membership brochures reflect the actual experience. The die-cut “O” in “Exploratorium” in the marketing brochure invites readers to peek inside and make discoveries; the cover art is itself a game. Multiple images suggest the many layers of interaction at the museum. The design was carried through ads and signage.

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