Bercu Design
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Livermore Valley
Winegrowers Association
Brand Identity & Collateral

The serious yet romantic logo, illustrated by Susan Bercu, communicates the key values of history and pride in winemaking evident in the Livermore Valley Winegrowers Association. The colors of grape leaves and wine blend to reinforce the brand and create a romantic theme through the illustrated brochure and newsletters. The small brochure with a pocket for an updated map encourages visitors to tour the wineries, which are positioned as friendlier and more “homey” than the more famous Napa Valley. Since many of the wineries are originated by Livermore Laboratory scientists, the newsletter design emulates a bookish theme, with the covers inspired by wood-cut art. (The newsletters won a Compass award.)

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Brand Livermore Valley Winegrowers  


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