Bercu Design
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Kristal Metabolic Formulas
Brand, Label & Exhibit Design

The label art for Kristal Metabolic Formulas was inspired by the healthy Marin County environment: the ocean, bay, sunny skies and wildlife. Susan Bercu’s clean and appealing bright illustration connotes a balance (air, water, earth, fire) and conveys the careful formulation of Dr. Kristal’s products. Since krill is an ingredient in some of the formulas, the humpback whale, whose diet includes krill, is featured on the label. The metabolic supplements had previously been offered only on an individual consultant basis in Dr. Kristal’s San Rafael, California offices. Bold shelf presence and clear positioning were needed for these products entering the crowded supplements market. Susan designed exhibit panels, showcasing the brand, to introduce the products at national trade shows.


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