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Joshua Venture
Brand Identity &
Communication Materials

The brochure cover illustration that Bercu Design created for San Francisco-based Joshua Venture, was so compelling and memorable, it overrode their existing brand identity. And so, the new signature element—footprints in the sand—became the brand. The fellowship program for Jewish social entrepreneurs, committed to transforming the American Jewish community, needed to appeal to the adventurous spirit of the young applicants. Susan’s illustrated logo has three related color palettes, which are applied to the business papers and additional communication materials.

See Joshua Venture brochure.

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Joshua Venture Identity  


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