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Alaska Marketplace
Alaska Federation of Natives (AFN)
Brand Identity & Campaign

Susan Bercu refined and redrew the existing icon of the Native Alaskan kayaker against the infinite rays of the sun to kick-off the “ideas competition” for AFN’s Alaska Marketplace. Working with Kathleen Russell Consulting, Susan designed the materials for the high profile outreach campaign. The strong brand is consistently carried through brochures, print ads and TV PSAs. The bold energetic materials appeal to the audience: entrepreneurs with innovative ideas for encouraging economic growth in rural Alaska.

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