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Leadership Forum
Alaska Federation of Natives (AFN)
Brand Identity & Conference Materials

Bercu Design created the Leadership Forum brand identity and communication materials for large conferences and meetings hosted by AFN. The ongoing goal of the conferences is to develop strategies for poverty reduction and sustainable development in the Native American communities. The design reflects indigenous themes while appealing to corporate and institutional audiences. In the logo, the unusual placement of south, at the top of the globe, reflects a geoculturally neutral viewpoint. The brand identity is extended to business papers and continues to distinguish the Leadership Forum. Conference materials include booklets, programs, tickets, exhibit signage, ads, posters, e-newsletters, and website. Susan Bercu teams with Kathleen Russell Consulting (KRC) on the projects.

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Brand Leadership ForumAFN  


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