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FlexFit Benefits
NEC Electronics
Brand, Campaign & Illustration

The award-winning employee flexible benefits campaign is an example of using energetic and inventive illustrations to create a buzz. Susan Bercu teamed with Christine Walker to brand the campaign with a colorful logo and a whimsical running shoe theme. Complex information was made accessible throughout the colorful illustrated posters, newsletters, and an enrollment kit with a cover that closed with shoe laces. The highly visible campaign for NEC Electronics won regional and international IABC (International Association of Business Communicators) awards. The multifaceted campaign was so successful at communication, it saved the company $1 million.

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NEC electronic Benefits  


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