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Fresco Rosso
Louis Martini Winery
Point of Sale

Louis Martini Winery in St. Helena, California wanted a playful approach to introduce its Italian inspired informal wine. The stage is set with a real wine bottle and goblet against Susan Bercu’s painted backdrop of a Venetian scene. The fantasy theatrical environment invites the consumer to enjoy this quality wine. Ken Smith rigged and photographed the set.

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Louis Marini Wine Sales Card  


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